What inspired you to start Asoni Haus ?
Asoni Haus has been in the making for over 10 years. I spent a lot of time observing trends, people, cultures, wants and needs. Understanding how to evoke reactions, create memories and provide an impeccable service. The understanding that “luxury” is based on individual perception as oppose to convention was really the motivation to create an agency which created and cultivated luxury based on the individual, with paramount importance being placed on service and relationships. Something I felt was lacking within the market, but which clients craved. So creating a Luxury Lifestyle hub seemed like a logical step, in order to facilitate and support clients in a new and exciting way. We take our time to listen, pre-empt and understand our clients, which builds trust, a strong rapport between Lifestyle Manager and Member and creates longevity. We have carved an understanding that luxury isn’t about what is the most expensive or lavish, but rather what you are delivering, how you are delivering it and who you are delivering it too.
What is the Asoni Haus Vision and mission ?
A vision to not lose focus on the client, with a mission to make even the mundane pleasurable, effortless and delivered seamlessly.
What do you see as the future of luxury lifestyle management services?
The industry will keep growing, there is so much to see, experience and discover and Lifestyle Management agencies have the knowledge and access to unlock these things, making the inaccessible, accessible. Teamed with a clients’ need to know and experience not only more but experience it in a unique way. It makes for a beautiful marriage if executed properly.
Who is your ideal client ?
We are always excited by clients who are open to discover and explore new things, places and experiences. The curious client who is happy to break convention is always fun for us, it tests our knowledge and access, encouraging the team to discover, understand and engage. Thus ensuring we are always on the pulse when it comes to what is available, and if it doesn’t exist, we ultimately create it. We also relish the more challenging clients, we are “the fixers” so problem solving, critical thinking and creating incredible possibilities is where we thrive most.
Who do you see as a rising next market in line for luxury lifestyle management services?
We have found that Luanda in Angola in addition to Kazakhstan and Azerbaijan are markets that are heavily under facilitated but in need of Luxury Lifestyle Management services. With our current influx of inbound and outbound requests we definitely see these locations as the rising stars.
What sets your firm apart from other luxury lifestyle management firms ?
We truly maintain the ethos of remaining a boutique Luxury Lifestyle Management agency. Our members feel like they are within an intimate and ultra-exclusive network with their peers, engaging in personal and professional exchange. Our core difference is that we handpick each and every product, service and supplier to ensure they reflect the Asoni Haus level of service and experience and act as a true extension of us… An altogether time consuming practise, but one that our members truly appreciate because it ensures that every offering is delivered to perfection. It is the small details that make up the bigger picture and that is what we focus on.
What do you wish people knew about working with luxury lifestyle management services?
Our members can do everything they ask us to do. The difference is how it is delivered, the experience that is created and the seamless nature of alleviating the stress and time it takes to do these things. Teamed with the knowledge and access to make the whole experience tailored specifically to your needs, wants, likes and interests. Travelling to NYC for a weekend break can easily be done with a travel company, but what will never happen is them being able to ensure your hotel has the exact bedding thread count and quality you have at your private home, teamed with the special tea you enjoy drinking every morning when you wake up. We spend so much time listening, learning and understanding our members, so we are able to create and incorporate elements within even the most mundane activities that make it wonderful. www.asonihaus.com
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