February 17, 2016
Will Work Alongside Product Teams
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)
It’s something that likely should have been done years ago.
, in a bid to realign its research component, is integrating directly into products teams. It’s part of the company’s commitment to become more focused.
Part of the new make-up will also involve independent research teams which will also work with product teams.
“The integrated and independent teams, as a whole, will be known as Yahoo Research. Yahoo Research will drive the company’s scientific efforts, look to the future, think out of the box, and be responsible for pushing the frontiers of the consumer internet. I will lead the independent research team, and together with Ben Shahshahani and the other integrated product research partners, will guide our research activities across the company,” explained Yoelle Maarek, Yahoo’s vice president of research, in a .
The change will mean some of the people involved in Yahoo’s research arm for the past decade will be moving on, but it should also mean a better focus on what consumers want and how Yahoo can deliver it.
“We are thrilled to take on a new approach in which we will play an even more significant role and have the opportunity to innovate and help lead Yahoo toward a thriving future,” Maarek wrote.
W. Brice McVicar is a staff writer for SiteProNews.
Source
http://www.sitepronews.com/2016/02/17/yahoo-announces-new-research-arm/
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