NEW YORK–(BUSINESS WIRE)–George Blue, who built the Fox Digital Entertainment sales staff fromthe ground up during his 15-year tenure with the company, has joinedBrightLine as chief revenue officer (CRO). In this newly createdposition, Blue will be responsible for growing strategic partnershipswith agency holding groups, their client partners and media companiesacross the advanced TV ecosystem.
BrightLine is the market leader for advanced TV, which represents agolden age in TV advertising that the company calls tvtopia™.
Blue joined Fox Broadcasting in 2000 as an account executive for networkprimetime linear sales. At Fox Digital Media from 2005-2015, he oversawall sales, pricing and planning of Fox-controlled websites, mobileapplications, OTT devices and all social extensions. He was Fox Sales’lead for the Hulu launch team and continued to represent inventoryacross the Fox footprint on Hulu.
Jacqueline Corbelli, BrightLine’s co-founder and CEO, said, “George Bluehas compiled an enviable track record in monetization of cross-screenvideo. Most notably, he launched, and continued to grow the valueproposition of digital video for Fox Digital Media and most recently ledthe charge of advertiser supported revenue generation for programmingspecific to OTT while with TV4 Entertainment. He is a great addition toour team as our company leads the way into the tvtopia era oftelevision.”
Blue said, “BrightLine is proving to marketers that they should bemoving their investment back into TV. We are providing the capabilities,targeting and metrics to allow brands the ability to maximize impactacross the greatest screen of all and for media partners to once againown the living room experience.”
Before joining Fox, Blue served as account executive, network sportslinear sales for NBCUniversal and as a media buyer, network primetimefor GM Mediaworks.
Most recently, Blue was president, client partnerships and advertisingsales at TV4 Entertainment.
BrightLine’s InCAST™ platform offers marketers the ability to turn adsinto dynamic and immersive brand experiences on connected TVs. Theproduct suite allows viewers to engage with personalized ads on a TVthat matches the way they engage with content on desktop or mobiledevices. BrightLine already has deployed these advanced TV ad formats onmajor networks and channels, including Hulu, A+E Networks, CBS and manyothers.
BrightLine’s solutions turn TV ads into an opportunity for viewers toengage with brands. This can include personalized promotions, localmovie show times and additional video content, as well as providingstore locators and links to purchase promoted items.
BrightLine is the market leader for advanced TV advertising, poweringFortune 100 companies with the industry’s most engaging and scalableinteractive TV solutions in the age of streaming. BrightLine creates,delivers and measures dynamic ads across the entire advanced TVlandscape. This is a world in which brands can deliver the messages theywant to whom they want and when they want, and viewers can watch whatthey want, when they want. BrightLine refers to this as tvtopia™, thegolden age of TV advertising.
Founded over a decade ago, BrightLine was the first company to pioneerinteractive television solutions for brands. Today BrightLine offersInCAST™, the industry’s most powerful advanced TV technology suite thatgives marketers a plug-and-play solution to take advantage of the entirescale of connected TV and Smart TV advertising opportunities. Fortune100 companies rely on BrightLine’s unprecedented reach to engage theiraudiences with interactive ads across broadcast and cable stations,including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, anddelivery platforms, including Roku, Samsung, Apple, Amazon, MicrosoftXbox and Sony PlayStation, as well as leading ad networks andDemand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tvand follow BrightLine on Twitter @BrightLine_TV.