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Adobe ist Leader in “The Forrester Wave™: Real-Time Interaction Management, Q2 2017”

Von insgesamt 12 hochkarätigen Anbietern, die im aktuellen Forrester-Report untersucht wurden, konnte Adobe mit seiner ganzheitlichen Lösung im Bereich Real-Time Interaction Management als Leader überzeugen. Adobe ist es gelungen, die Charakteristika der Marketing, Analytics und Advertising Cloud erfolgreich in seine Real-Time Interaction Management-Lösung zu integrieren, um eine tiefere Ebene der Kundenbindung zu erreichen und das Marketing damit auf ein neues Level zu heben. SAN JOSE, Calif., 14. June 2017 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the company was recognized as a Leader in “The Forrester Wave™: Real-Time Interaction Management, Q2 2017 ” report by Forrester Research, Inc. Forrester evaluated the twelve most significant real-time interaction management (RTIM) providers across 32 criteria, including current offering, strategy and market presence. RTIM providers help brands deliver contextually relevant experiences, value and utility at the appropriate moment in the customer life cycle. “Adobe differs from RTIM vendors with centralized real-time decision engines, as it integrates functionality from its marketing, analytics and advertising cloud portfolios to enable RTIM on a channel-by-channel basis. Its universal customer ID and identity …

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